Redefining the science of trust
The challenge
AU10TIX is a true pioneer in next-gen authentication technologies. The solution enables 100% automated forensic-level ID authentication, multi-modal biometric face-matching, POA/POR processing as well as data verification and KYC screening. However, in a heavily saturated industry, AU10TIX needed to differentiate itself from the competition in a way that was never done before and could not be replicated.
The solution
Unleash conducted a thorough technical review and competitive landscape analysis. Together with the AU10TIX team, we identified the key technological differentiator and the derived benefit – independence and self-governance. All collaterals were created from scratch to support the differentiation and the consequential value proposition. Sales were supplemented with materials and trained about the new value proposition and its benefits.
The impact
The process was a great success as the entire company gained clarity and alignment to the AU10TIX value proposition and message. Finally, sales were able to articulate and communicate precisely what separates AU10TIX from the rest. In terms of differentiation, the company has successfully created a unique narrative across all relevant channels, which helped shape its position as the thought leader it is.
“Unleash created unique differentiation that was a total gamechanger. They helped position AU10TIX as the superior technology that it is – lightyears ahead of the competition.”
