Making the perfect moment count
The challenge
Gefen technologies is an enterprise-grade, SaaS that enables Insurance enterprises to expand reach, improve conversion and maximize marketing ROI by allowing distribution of winning digital campaigns through agencies, branches, brokers, advisors and agents. Previously named “Moments”, the platform’s messaging was unclear – there was no clear distinction to whom it addresses, what it is it seeks to solve and what would be the impact
The solution
Unleash conducted a thorough technical review and business impact analysis. Together with the Gefen team, we identified the key technological differentiator and the derived benefits – for both agents and enterprises. All collaterals were created from scratch to support the differentiation and the different value propositions. Sales were supplemented with materials that reflected the new value propositions and its benefits.
The impact
Gefen’s new website provided clarity and alignment to the Gefen value proposition and message. The average impact on KPIs got the front stage and clear vertical pages helped portray the message to attract focused, qualified inbound leads.
