It seems that marketing took a wrong turn with technology, and ended up serving it, instead of technology serving us. Instead of craving true connection, we’ve become performance junkies. We became obsessed with “click-throughs”, “opens”, CPLs and MQLs. We spend great resources on feeding content beasts while calling it “nurturing leads”. We “convert” instead of connect.
Successful marketing strategy is when all facets are working together towards the same goal. Digital is only one facet of the marketing mix that must be leveraged.
Marketing is about education, inspiration and action.
We are all on a journey towards greater value. Greater value to our clients, their customers and their shareholders. We aim to unlock new markets and uncover hidden opportunities wherever we go. We don’t care for “memorable” as much as we aim for “unforgettable”.
For us, KPI means “Keep Pushing it”, and “MVP” is “Maximum viable product”. This represents two sides of the same coin – the relentless pursuit of unforgettable message, meaningful connection, and impactful value.
