The challenge

Cloudyn was founded in 2011 to help cloud customers optimize the way they use their cloud resources. The industry of cloud optimization was a relatively new facet in the cloud field and confusion as to who had the best offering was rampant among both prospects and the media. Though the product was for more superior in providing unmatched granular insights, Cloudyn was plagued with perceived competition in the US. The team endeavoured to cut through the confusion and accelerate its adoption in key regions around the globe.

The solution

In order to position Cloudyn as the leading solution, the team executed a plan to educate the masses with smart messaging, informative webinars, as well as arming sales with clear and articulate collaterals. Concurrently, the company deepened the gap by pivoting from SMBs to Enterprises with minimum of $1 million in cloud spend while introducing a multi and hybrid cloud approach and demonstrating that one cloud does not fit all. Thus, in addition to AWS, Cloudyn grew their offering to include GCE, OpenStack and Microsoft Azure. With success came copy cats. Similar companies sprouted up around the US boasting large staffing in both R&D and marketing & sales. With lean staffing, Cloudyn sought to develop a new vibrant look along with top-notch, original content in order to cut off the competition and stop the copy theft.

The impact

• Cloudyn’s leaders were sought after more by the media and analysts for commentary in reports and industry hot topics.
• Company founders were invited to co-present with top executives in prestigious industry events such as Microsoft Ignite.
• Enabled the company to capture more business from leading Fortune 500 companies across all major verticals including manufacturing, telecommunications, consulting and live entertainment.
• Cloudyn doubled revenues six quarters in a row with 400% growth from the previous year.
• Cloudyn was acquired by Microsoft in 2017.